GRA 263 - Social Media Tools

3 credits

This course will help the student discover social media tools that are available and how they fit into a digital marketing strategy. It will help the student navigate the different platforms used to manage an online community and how to partner with existing social marketers to increase their brand’s awareness online.

Prerequisite:

GRA 242 GRA 249 GRA 257

Semester Typically Offered:
Spring Only