GRA 242 - Digital Commerce

3 credits

This course examines marketing products and services for the digital era. This course will explore the marketing activities and tools that support the buying and selling of goods and services using the internet, mobile networks and commerce infrastructure that triggers a consumer to make a transaction.

Prerequisite:

SMM 101 GRA 140

Corequisite:

MMS 132

Semester Typically Offered:
Fall Only