GRA 249 - Digital Content Management

3 credits

This course explores the processes, strategies, and technologies that support the collection, managing, and publishing of digital information and the production and presentation of content in a digital format. Students will learn the strategies and tools used to increase website traffic, drive engagement, qualify lead generation, retain customers, and create other positive client-related outcomes.

Prerequisite:
SMM 101

Corequisite:
MMS 132

Semester Typically Offered:
Fall Only