GRA 257 - Video Marketing

3 credits

This course discusses the strategies and tools used to create, curate, and utilize video as a means of digital marketing. Students will be engaged in the process of marketing products or services to a targeted audience, driving sales, and raising product and brand awareness. Students will explore various ways to measure metrics to track engagement to ensure successful video marketing strategies.

Prerequisite:
GRA 180

Semester Typically Offered:
Fall Only