GRA 263 - Social Media Tools

3 credits

This course explores how social media platforms and tools are used to build brand presence, engage audiences, and support digital marketing goals. Students learn to plan, create, and manage content across major social networks while developing strategies for community engagement and brand storytelling. The course also introduces basic analytics, helping students interpret engagement data to refine campaigns and measure success. Emphasis is placed on real-world application and integrating social media into a cohesive marketing strategy.

Semester Typically Offered:
Spring Only