Jul 06, 2022  
2022-2023 College Catalog 
    
2022-2023 College Catalog
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SMM 107 - Applied Social Marketing

3 credits
This course provides students opportunities to implement the use of social media tools for digital marketing which serves as a convergence point between commerce and consumer interaction. Students study consumer behavior using digital analytics, social engagement, marketing strategies and case studies.

Prerequisite:
SMM 101  

Semester Typically Offered:
Spring Only



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